Introducing...NIKI!

I’m Niki, owner of Belle Fashion Boutique in Auckland. Originally from Vietnam, I’ve called New Zealand home for the past 29 years. After spending more than a decade in the fashion retail industry, I took the leap four years ago to purchase Belle and turn my passion for style, people, and confidence into something truly personal.

At Belle, we specialise in high-end fashion with a focus on helping women feel confident, stylish, and comfortable in what they wear. I love discovering unique brands, creating fresh outfit inspiration, and building genuine relationships with our customers — many of whom have become close friends over the years.

For me, Belle is more than a boutique; it’s a warm and welcoming space filled with laughter, fashion, connection, and community.